December 7, 2009
just-drinks.com editor's weekly highlights
All new research into the global vodka markets is now available.
Football - or 'soccer', as some of you insist on calling it – is set to take up residence in Africa next summer and the world's drinks firms are keen to profit from the party.
Last Friday's draw for the 2010 Fifa World Cup in South Africa, although lasting almost as long as the tournament itself, has heightened the anticipation for next summer's finals. Before the World Cup, however, the continent will also hold the Africa Cup of Nations. Africa's zeal for all things football means 2010 is shaping up to be a drinks marketer's dream on the continent.
The Coca-Cola Co, as one of the main World Cup sponsors, is taking the trophy to every African nation as part of a pre-tournament tour. Meanwhile, Wines of South Africa is preparing a raft of publicity and events to run alongside the matches.
It is, however, brewers who may have most to gain from next year's tournaments. Multinational brewers Diageo, SABMiller and Heineken believe Africa has huge untapped potential and the venue for the 2010 World Cup coincides with Diageo and Heineken's planned assault on SABMiller in the South African beer market.
Diageo's Guinness brand already sponsors English Premier League football coverage in several African countries and has sponsorship deals with several high-profile African players. Last week, Diageo's MD for Africa, Nick Blazquez, outlined the firm's plan to grow beer sales on the continent.
Elsewhere on just-drinks last week, we talked to the founder of Cobra Beer about what has been a roller-coaster year for the company, as well as considering a report from Rabobank, which suggests how the rest of us can keep up with Diageo and Pernod Ricard in the spirits sector.
Finally, as we approach the end of 2009, between now and Christmas, we'll be reviewing the year for the beer, soft drinks, spirits and wine categories around the world. To look at last year's reviews, click here.
And to see how good our crystal balls are (ahem), click here for our preview of this year - scroll to the bottom.
Until next time...
Olly Wehring, Managing Editor
Post your drinks jobs with just-drinks from as little as £5 per job!
We all know that Diageo and Pernod Ricard have held all before them in the spirits sector for a number of years. But a new report from Rabobank has shed light on how they have done it, and what the rest of the market needs to do even to come close to keeping pace with the industry’s giants. Ben Cooper reports.
In the last 12 months, just-drinks has had unprecedented access to some of the leading players in the beverage industry. This briefing collects all of these interviews - including the CEO of Diageo and the chief marketing officer of The Coca-Cola Company - in one place. In all, 15 of the world's most influential drinks players discuss their business strategies against the backdrop of one of the most tumultuous 12 months in recent history.
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