just-drinks.com November 23, 2009
Issue 499

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Editorial

Olly Wehring

The Scotch whisky industry may have been the benefactor of unprecedented investment over the last five years or so, but 2009 has seen a wave of consolidation across the sector.

Since Diageo announced plans to cut roughly 10% of its workforce in Scotland, we have now seen streamlining moves from the likes of Whyte & Mackay, Edrington Group and Pernod Ricard-owned Chivas Brothers.

Last week was the turn of Edrington, which is to close its Tamdhu distillery and maltings on Speyside, and Chivas, which is to sell off its bottling site in Newbridge.

Is this all down to the global economic downturn? In partly, yes it is. Premium Scotch whisky sales have struggled in 2009 and a decline in exports is expected, as just-drinks has previously reported. Edrington said last week that its restructuring move was "in direct response to the global economic recession".

However, none of these companies is so short-sighted as to focus solely on near-to-medium-term economics. Diageo's forward planning on Scotch stretches up to 25 years into the future in some areas. What we are witnessing, then, is a period of readjustment in Scotch, as companies examine how to profitably meet estimated future demand.

And that means taking some tough decisions, as last week confirmed.

Another gloomy saga worsened last week, with the owner of Threshers off-licences in the UK, First Quench, announcing another wave of store closures.

It would seem we are in the fall-out zone. Christmas can't come soon enough, I'll wager.

Elsewhere on just-drinks last week, we talked to the head of Pernod Ricard's Irish Distillers unit, Alexandre Ricard, about his current adventures and potential future hi-jinks.

One to watch, perhaps?

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

Twitter: just_drinks

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