just-drinks.com November 9, 2009
Issue 497

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Editorial

Olly Wehring

I suppose it is a sign of old age that it seems hardly five minutes since the last Christmas trading period was upon us.

Given the tumultuous last 12 months, in which the trepidation of autumn 2008 has made itself felt on balance sheets across most of the developed and developing world, you would be forgiven for putting good money on a dim holiday season for the drinks trade this year.

However, there may be reasons for cautious festive cheer following evidence that consumers are not looking to 'do' the holiday season as cheaply as might be expected. Here in the UK, it has been reported that retailers are hurriedly restocking their freezers with premium Turkeys for Christmas Day meals, having misguidedly filled their freezers with budget birds.

There is also growing optimism in the drinks industry. Several drinks companies, including Campari, Fortune Brands and Pernod Ricard have said they plan to raise advertising spend in key markets in coming months. Distributor destocking also appears to have eased off.

Still, with relatively high unemployment in several markets and question marks over the speed of economic recovery, it looks likely that consumers will remain cautious this festive period. Consultant group Deloitte said last week that UK retail sales over Christmas should hold steady against last year. In the UK, we are also likely to again see some intense competition on price between major retailers.

Hitting the just-drinks headlines last week was news that Administrators for First Quench Retailing, the collapsed owner of Threshers off-licences, is to cut more than 1,700 jobs - not a fantastic start to the Christmas period, then.

Elsewhere last week, just-drinks spoke to Cobra Beer founder Lord Bilimoria about his plan to raise fresh finance for the brand in India.

We also met with Bob Nolet, the vice president of Nolet Distillery, which produces Ketel One vodka for a joint venture between the Nolet family and Diageo.

There were reasonably upbeat results for Molson Coors and MillerCoors, Molson's joint venture with SABMiller in the US. However, Carlsberg found its own Q3 results overshadowed by a growing tax headache in Russia.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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just the answer - Ketel One [MEM]

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