October 28, 2009
Olly Wehring, Managing Editor
just-drinks daily newsletter
The Losh Cause - South Africa's wine marketing misses a beat? [MEM]
A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: ‘DNA SA – a Brand Blueprint for South African Wine’. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes.
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- The Losh Cause - South Africa's wine marketing misses a beat?
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- The Losh Cause - South Africa's wine marketing misses a beat? [MEM]
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- Comment: Pub tie probe is industry alarm call [MEM]
Olly Wehring, Managing Editor
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