September 28, 2009
just-drinks.com editor's weekly highlights
U.S. Drinks Conference 2009, Tues./Wed., Oct. 13 and 14 at the Helmsley Park Hotel, New York.
Orangina is the nomad of the soft drinks industry. Previously owned, and subsequently ditched, by both Pernod Ricard and Cadbury, the business may now leave its current private equity owners for a new life with Japan's Suntory.
Suntory's binding offer to acquire Orangina, announced last week, has received a lukewarm response from many observers.
As just-drinks' very own Chris Brook-Carter argues, a deal would enable Suntory to cut its reliance on a mature Japanese drinks market - as all Japan's major drinks firms, including Kirin and Asahi, are trying to do.
Suntory's move for Orangina follows its takeover of Danone's Frucor drinks business in Australia and New Zealand earlier this year.
But, the rumoured US$2.6bn price tag is at a considerable premium to the price current owners Lion Capital and The Blackstone Group paid for it in early 2006 (EUR1.85bn) at the height of the private equity boom.
Plus, there is not thought to be a lot of growth room for Orangina in its own core markets of western Europe.
Elsewhere last week, just-drinks caught up with Diageo's global brand director for Guinness, Brian Duffy, as part of the brand's 250th anniversary celebrations.
Lion Nathan has won the rights to distribute Budweiser in Australia and New Zealand.
Pernod Ricard announced it has sold Italian wine brand Canei, as part of the French firm's EUR1bn divestment plan.
Last but not least, just-drinks passed through Zurich to witness The Coca-Cola Co unveiling full details of its marketing campaign for next year's FIFA World Cup tournament in South Africa.
Until next time...
Olly Wehring, Managing Editor
With today marking the celebrations of the 250th anniversary of the Guinness stout brand, just-drinks is in Dublin to speak to Guinness' global brand director, Brian Duffy.
Innovation in drinks packaging is more intense today than it has been for decades, with cutting-edge innovation in intelligent materials, microchip integration and nanomaterials allowing designers to create boxes, bottles, cans and sacks that they could not dream of before. What are the latest innovations and developments? just-drinks has investigated in Europe, North America and Asia, with a special global focus on nanotechnology.
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