just-drinks.com Research update
July 2009

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just-drinks.com research update 163

New World wine report - now with 2008 consumption volume data

Following this report's original publication in May, we've just revised and updated the complete dataset with 2008 actual consumption volume data. This brings the report up to date and offers the very latest market data covering the top global markets for New World wine consumption.

Modern consumption and market performance of new world wine

Over the course of the last 20 years new world wine sales have exploded in international markets. Between 1988 and 2007, new world sales increased from 7.8m nine-litre cases to 227.6m cases, a CAGR rate of 19.5%. This growth is underpinned by the development of the international trade for wine, which again reached a new record of 9.1bn litres in 2007, an increase of 6.5% on 2006. International trade accounted for 41.8% of all wine consumption. This is forecast to rise to 42.1% by 2012.

Against this backdrop, this report sets the scene for how new world wine has developed over the last ten years and where likely consumption trends are heading. At over 90 pages, this comprehensive report focuses on the challenges and opportunities for the major new world producing countries: Australia, New Zealand, United States, South Africa, Argentina and Chile.

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FSDs future forecasts

Global market review of functional soft drinks - forecasts to 2014

This report aims to provide invaluable insight into a sector that has experienced a surge in growth in the early part of this decade, with fluctuations across certain sub-categories. In some countries, more recently, manufacturers have been finding their feet in a comparatively embryonic sector.

As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions. The next stage for functional soft drink (FSD) brands, however, is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages.

This report provides a snapshot of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs. Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market.

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Coming soon: just-drinks' new report on blended whisky

Unsurprisingly the major focus of this latest report will be how to manage sales in a recession, answering key questions such as:

  • Is whisky recession proof?
  • Is premium more exposed than standard?
  • Can we expect to see trading down and a revival of the standard sector?
  • What are the ramifications of a downturn in production volume?
  • How are new markets (where whisky was built on fashion credentials) faring in this tougher economic climate?
  • How are mature markets, especially the US, faring?
  • How does the industry get out of this hole?

If you would like to be contacted as soon as this report is available, please register your interest via email.

New from Wine Intelligence - a segmentation of UK wine drinkers

Understanding wine drinkers in the UK - 'Portraits' segmentation

There are 33.3 million wine drinkers in the UK. We hear a lot about the £9 billion they spend, their average off-trade price point of £4.25, and their supposed preference for Australian wine. But how meaningful is this data?

To really understand the UK wine market, it is necessary to study how consumers operate individually, not en masse. One thing is obvious: they don’t all act the same way.

Portraits is a segmentation of UK winedrinkers. It groups regular wine drinkers into distinct segments, based on the relationship that the consumers within the group have with the wine category. It provides wine businesses with a reference segmentation which can be applied to individual brands, categories and companies.

Wine Intelligence developed Portraits to fulfil a range of industry needs, including:

  • To help build an understanding of which consumers are driving value across the trade
  • To provide a cross-industry language for describing regular wine consumers
  • To assist with consumer targeting in NPD and existing brand marketing programmes

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Recently added to the research store: The latest research from Datamonitor

Click on the links below to view a description and table of contents for the latest Datamonitor research new to the just-drinks store:

Recently added to the research store: The latest research from Euromonitor

Click on the links below to view a description and table of contents for the latest Euromonitor research new to the just-drinks store:

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Kind regards,

Liz Hague

Research Store Manager, just-drinks.com

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Email: store@just-drinks.com
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