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just-drinks.com research update 163 | |
New World wine report - now with 2008 consumption volume dataFollowing this report's original publication in May, we've just revised and updated the complete dataset with 2008 actual consumption volume data. This brings the report up to date and offers the very latest market data covering the top global markets for New World wine consumption. Modern consumption and market performance of new world wine
Against this backdrop, this report sets the scene for how new world wine has developed over the last ten years and where likely consumption trends are heading. At over 90 pages, this comprehensive report focuses on the challenges and opportunities for the major new world producing countries: Australia, New Zealand, United States, South Africa, Argentina and Chile. Download a sample of this report FSDs future forecasts
This report aims to provide invaluable insight into a sector that has experienced a surge in growth in the early part of this decade, with fluctuations across certain sub-categories. In some countries, more recently, manufacturers have been finding their feet in a comparatively embryonic sector. As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions. The next stage for functional soft drink (FSD) brands, however, is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages. This report provides a snapshot of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs. Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market. Download a sample of this report Coming soon: just-drinks' new report on blended whisky
Unsurprisingly the major focus of this latest report will be how to manage sales in a recession, answering key questions such as:
If you would like to be contacted as soon as this report is available, please register your interest via email. New from Wine Intelligence - a segmentation of UK wine drinkersUnderstanding wine drinkers in the UK - 'Portraits' segmentation
There are 33.3 million wine drinkers in the UK. We hear a lot about the £9 billion they spend, their average off-trade price point of £4.25, and their supposed preference for Australian wine. But how meaningful is this data? To really understand the UK wine market, it is necessary to study how consumers operate individually, not en masse. One thing is obvious: they don’t all act the same way. Portraits is a segmentation of UK winedrinkers. It groups regular wine drinkers into distinct segments, based on the relationship that the consumers within the group have with the wine category. It provides wine businesses with a reference segmentation which can be applied to individual brands, categories and companies. Wine Intelligence developed Portraits to fulfil a range of industry needs, including:
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Kind regards, Liz Hague Research Store Manager, just-drinks.com Tel: + 44 (0) 1527 573 604 (direct) Fax: + 44 (0) 1527 577 423 |
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