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Vinexpo, which took over the city of Bordeaux for five days last week, continues to divide opinion in the world of wine and spirits. New World antipathy towards the biennial event was highlighted by the marked lack of Australian and New Zealand accents. South Africa put in a fringe appearance, with Chile, Argentina and California's Napa Valley there in only slightly greater numbers. Organisers, naturally, argued that all stand space was sold and that a record number of new countries, such as Egypt and Madagascar, turned out. Critics retorted that a large number of “strategically-placed” plants had reduced the space available for sale. While just-drinks won't take either side on this one, it seems only sensible to question how long Vinexpo can maintain its reputation as the biggest and most important of the world's wine shows when Australia, still the world's fourth largest exporter, and Constellation Brands, the world's largest wine company, do not take part. Perhaps more Antipodean wine firms will attend Vinexpo Asia-Pacific next year, in a nod to the growing Chinese market. The shadow of the economic downturn doubtless created a more subdued atmosphere at last week's show, but organisers were relieved to find visitor numbers at around 47,000, only slightly down on the 50,000 from 2007. While we only had two days at the event, we managed to pull together several stories from Vinexpo, for example, this, this and this. Back at the coalface, Coca-Cola Co delivered on its pledge to invest heavily in China despite seeing its attempt to acquire the country's Huiyuan Juice Group turned down earlier this year. Anheuser-Busch InBev, meanwhile, denied claims that it is looking at ways of consolidating its distribution network in the US, while over in Asia-Pacific, Diageo confirmed a change of leadership for its unit in the area. A busy week all around the world, then, it would seem. Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com Twitter: just_drinks
Did you know? The top three spirits categories are: Chinese spirits (607m cases, 27% global share), vodka (501m cases, 22.3% share) and shochu/soju (255.6m cases, 11.4% share).
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The Losh Cause – EU lacking moral courage, again [MEM] With tough market conditions at home and a strong euro hampering exports, Chris Losh believes European wine producers need policymakers to make bold decisions rather than resisting or fudging changes that are in step with modern consumer demands..
This month's briefing reviews the South African wine industry. Based on a trip Olly took to the country, the briefing takes in interviews with some key players and covers the history, winegrowing areas, an extensive SWOT analysis of the industry, a profile of Wines of South Africa, plus a look ahead to the country's next great sporting event, the FIFA World Cup 2010 and how football fever will hopefully provide a substantial boost to the wine industry.
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June 29, 2009 
