just-drinks.com June 15, 2009
Issue 477

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Editorial

Olly Wehring

The turbulent relationship between the US Government and Venezuela's president, Hugo Chavez, appeared to spill over into soft drinks last week as The Coca-Cola Co found its Coca-Cola Zero drink banned in the country.

Officially, Venezuela has told Coca-Cola that there are safety concerns over Zero's ingredients list – something that the firm vigorously denies.

Coca-Cola Zero was only approved for sale in Venezuela in April. It is surprising, therefore, that authorities have discovered a problem serious enough to pull the drink, only two months after allowing it on to the market.

just-drinks understands that lengthy negotiations between Coca-Cola and officials failed to reach a breakthrough on Friday. Privately, a source close to the situation has told us that authorities' intentions remain unclear.

Elsewhere in the news last week, Jack Daniel's whiskey maker Brown-Forman reported a full-year dip in sales and profits, largely due to destocking and currency rates. The US drinks sector will be cheered by news that a federal tax rise on alcohol and sugary soft drinks looks unlikely, however.

In Europe, EU agriculture commissioner Mariann Fischer Boel bowed to wine industry demands to maintain a ban on blending red and white wine to make rosé.

We attended the British Soft Drinks Association lunch to hear about sustainability initiatives in the sector.

Last, but not least, we also caught up with David Cox, the new head of New Zealand Winegrowers for Europe.

Until next time...

Olly Wehring, Managing Editor

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Email: editor@just-drinks.com

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