just-drinks.com Research update
May 2009

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just-drinks.com research update 161

New: just-drinks' review of speciality spirits

Global market review of speciality spirits - forecasts to 2013

Spirits such as soju and cachaça may be less well known than vodka and whisky, but according to a new report from IWSR and just-drinks, could offer considerable benefits to multinationals, both in underpinning distribution in emerging markets and establishing new international categories.

While the broad perception today is that the global spirits market is rapidly approaching hegemony under the leadership of a number of multinational companies, the reality is somewhat different. It may surprise, but the top ten multinationals in volume terms only have around a 15% market share of the global spirits industry.

This report reviews all of the non-mainstream, but major speciality spirits categories, covering the key brands and products in: Aniseed-, Cane-, Grape-, Fruit-, Coconut-, Juniper-, Root-, Rice-, Potato- or corn- and Cactus/agave-based spirits.

The report provides extensive market data from The IWSR and its aim is to examine each of these speciality categories and consider their potential for premium and international development. It is the first publication to compile all of these categories into one study - offering the reader an essential reference point, analysing and reviewing the markets for all key speciality spirits categories.

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Download a sample of this report

Read supporting research article from the just-drinks editorial team

New: just-drinks' new world wine report

Modern consumption and market performance of new world wine

Over the course of the last 20 years new world wine sales have exploded in international markets. Between 1988 and 2007, new world sales increased from 7.8m nine-litre cases to 227.6m cases, a CAGR rate of 19.5%.

This growth is underpinned by the development of the international trade for wine, which again reached a new record of 9.1bn litres in 2007, an increase of 6.5% on 2006. International trade accounted for 41.8% of all wine consumption. This is forecast to rise to 42.1% by 2012. Against this backdrop, this report sets the scene for how new world wine has developed over the last ten years and where likely consumption trends are heading.

At over 90 pages, this comprehensive report focuses on the challenges and opportunities for the major new world producing countries: Australia, New Zealand, United States, South Africa, Argentina and Chile.

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Coming soon: just-drinks' latest report on blended whisky

In 2007 we found a generally bullish market which was gearing up for major growth in 'new' markets. In 2009 however, we are looking at a world which has entered recession, if not a depression. Anecdotal evidence is that the hot new markets are already cooling and production - which was being ramped up two years ago - is being reined back.

Unsurprisingly the major focus of this report will be how to manage sales in a recession, answering key questions such as:

  • Is whisky recession proof?
  • Is premium more exposed than standard?
  • Can we expect to see trading down and a revival of the standard sector?
  • What are the ramifications of a downturn in production volume?
  • How are new markets, where whisky was built on fashion credentials, faring in this tougher economic climate?
  • How are mature markets, especially the US, faring?
  • How does the industry get out of this hole?

If you would like to be contacted as soon as this report is available, please register your interest via email.

More research from just-drinks

Datamonitor: Save 15% on binge drinking study

Order the following report from just-drinks this month and receive a 15% discount:

Binge Drinking & Moderation in Alcoholic Drinks

The UK's Department of Health says more than 10 million UK adults regularly drink at levels that exceed guidelines with estimates putting the cost of 'alcohol induced harm' at £25bn
a year.

This report examines consumer attitudes towards alcohol, cultural drinking trends and the importance of promoting responsible drinking at a time when alcohol misuse is attracting widespread negative attention.

More info | Order now

You can also continue to save 25% on the following title throughout May:

Hydration & Refreshment

Consumers are more aware of the health benefits of staying hydrated and, importantly for consumer packaged goods players, this is impacting product choices. Drinking more water is one of the key lifestyle changes consumers have made to improve their health. The refreshment trend has grown as a result of a number of factors, notably its appeal to emerging consumer groups.

This report provides comprehensive analysis of consumer values, attitudes and behaviors with regard to hydration & refreshment and related consumption

More info | Order now

Euromonitor: New beverage sector reports

Please note that these titles are part of a report series which covers numerous country markets. Please click here for the full list of available reports.

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Kind regards,

Kathryn Wedgbury

Research Store Manager, just-drinks.com

Tel: + 44 (0) 1527 573 604 (direct)
Tel: 1 866 545 5878 (US toll-free)

Fax: + 44 (0) 1527 577 423
Email: store@just-drinks.com
Web: www.just-drinks.com/store

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