just-drinks.com Research update
April 2009

Newsletter Archives | Advertising | Contact us

just-drinks.com research update 160

Featured research: Champagne sales in tune with the times

It was hardly a huge surprise when the Comité Interprofessionnel des Vins de Champagne reported a decline in Champagne sales for 2008 in February this year.

According to just-drinks’ latest edition of its popular report, the relatively lean times for Champagne may well continue for at least the next three years. The report, Global market review of Champagne - forecasts to 2012, forecasts that sales will decline further to 301.1m bottles in 2009, remain more or less stable in 2010 and only recover to 323.5m bottles by 2012.

“Part of the problem for Champagne is that prices have risen recently as costs have escalated - everything from the price of grapes to salaries, interest rates and energy costs,” the reports states. “Consumers are currently more aware of price than at any time since the early 1990s, so further increases must be resisted at all costs.”

However, in spite of the problems created by the current market conditions, the report does not forecast the kind of major slump seen during previous international economic crises. “Several factors - the size and diversity of the industry's global markets, relative stability of supply and grape prices, and a more thoughtful reaction to the downturn - encourage the belief that a crisis will be avoided,” the report predicts.

Some bright signs for short-term recovery:

  • It's not all doom and gloom as the report states that Champagne's supply side is moving in the right direction, raising yields is helping stocks, and the region is doing ever more to protect the Champagne name.
  • “All the markets are not on the same level of maturity,” says Paul Bamberger, managing director of Vranken Pommery Monopole. “So for the Champagne business, yes, some mature markets may decline or be at the same level, but others will be booming. That’s why we are very confident in the Champagne business in the mid- to long-term level.”

A 'rosé' future?

  • As Champagne sales have risen around the world since 2002, one market segment has stood head and shoulders above all others in terms of development and dynamic growth: rosé.
  • Export volumes of pink Champagne trebled between 2000 and 2006, with another double-digit volume rise in 2007. Responsible for a measly 3% of export sales in 2000, rosé Champagne accounts for 7.5% of overseas volumes today.
  • The spread of markets in which it has an established position is expanding too. “It’s well-established in mature countries, but it’s developing fast in the emerging countries,” says Jean Berchon, corporate communications director at Moët & Chandon.

Here’s a snapshot of data taken from the report:

Predicted Champagne shipments to China, 2008-2012 (‘000 bottles and EURm)

Year

Volume (‘000 bottles)

Value (EURm)

2008

750

10.0

2009

850

11.5

2010

1,000

14.0

2011

1,100

15.5

2012

1,250

19.0

Source: just-drinks.com

This report is now available from the research store.

Click here for more information, to download a sample, and to order online

New: just-drinks' global FSDs report

Global market review of functional soft drinks - forecasts to 2014

This report aims to provide invaluable insight into a sector that has experienced a surge in growth in the early part of this decade, with fluctuations across certain sub-categories. In some countries, more recently, manufacturers have been finding their feet in a comparatively embryonic sector. As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions. The next stage for functional soft drink (FSD) brands, however, is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages.

This report provides a snapshot of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs. Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market.

More info | Order now

Download a sample of this report

Coming soon: Global market review of specialty spirits - forecasts to 2013

just-drinks' next joint publication with The IWSR will look at the global specialty spirits market.

While the broad perception today is that the global spirits market is rapidly approaching hegemony under the leadership of a number of multinational companies, the reality is somewhat different. It may surprise, but the top ten multinationals in volume terms only have around a 15% market share of the global spirits industry.

National and local producers continue to meet most of the demand, particularly in large Asian and Eastern European markets. Many of the leading spirits products fall outside of the mainstream categories that Western producers specialise in.

This brand new report reviews all of the non-mainstream, but major specialty spirits categories, covering the key brands and products in: Aniseed-, Cane-, Grape-, Fruit-, Coconut-, Juniper-, Root-, Rice-, Potato- or corn- and Cactus/agave-based spirits. The report will provide market data from The IWSR and will make essential reading for anyone wanting an overview of all of these spirits categories.

If you would like to be contacted with further information as soon as this report is available, please register your interest via email.

More research from just-drinks

just-drinks' fiscal year offer

We’re now offering substantial discounts on report packages - providing you with a complete archive and long-term supply of market research at an extremely low rate. Given fiscal year end/beginning is upon many of us, we’re offering you the chance to place a single discounted order for two or more reports from our current titles lists.

Simply email me to request a catalogue of our existing titles, select the titles you require and we will come back to you with an extremely attractive quote for you to submit to your purchasing team. Once we’ve taken your order, leave the rest to us, and we will ensure that all of the reports in your order are dispatched to you asap.

Euromonitor: New 'Who Drinks What' directory

Newly published from Euromonitor International, the Who Drinks What directory is now exclusively available for purchase on just-drinks. This book analyses hot, soft and alcoholic drinks consumption trends across 52 key countries and provides insight into relevant lifestyles, per capita consumption and expenditure trends.

It also provides an insight into relevant lifestyles, per capita consumption and expenditure trends along with the top five brand shares for 15 markets and sectors. This book is a vital tool for anyone wanting comparable data on national drinks consumption trends for the past seven years.

More info | Order now

Download a sample of this report

Datamonitor: Save 25% on alcholic drinking study

Receive a 25% discount when you order the following title before the end of April:

Understanding Alcoholic Drinking Occasions: The Off-Trade

The alcoholic drinks industry is facing challenges in generating value in its on-trade operations. This is against the backdrop of an off-trade market that continues to account for the majority of alcohol sales and occasions.

This report analyses how industry players can tap into the market by building an understanding of the diversity of at-home consumption occasions and the trends fuelling them.

More info | Order now

A 25% discount is also available on the following title this month:

Hydration & Refreshment

Business Insights: Save 15% on future ingredients report

Order the following title before the end of the month and receive a 15% discount:

Future Ingredient Trends in Food and Drinks: Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety

The ingredients market is undergoing some radical changes due to concerns over the global economy, the safety and sustainability of ingredient supply and new health claims legislation in Europe. 2007 has been a big year for the natural and wellness markets, and this looks set to continue into 2008 and beyond.

This report provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is split into trend specific segments and within each chapter it analyzes the current market drivers, key trends and potential future ingredients. Assess the competitive landscape of the food and drinks ingredients market and benchmark the performance and strategies of its leading players with this new report...

More info | Order now

Latest research from our suppliers

Kind regards,

Kathryn Wedgbury

Research Store Manager, just-drinks.com

Tel: + 44 (0) 1527 573 604 (direct)
Tel: 1 866 545 5878 (US toll-free)

Fax: + 44 (0) 1527 577 423
Email: store@just-drinks.com
Web: www.just-drinks.com/store

We can help!

Time
We'll save you time by finding your research for you.

Our price promise
If you find a report cheaper, we'll match the price and give you three months membership of just-drinks.com.

Money back guarantee
If the report you purchase doesn't meet your expectations we'll give you your money back.

Unbiased support
We won't sell you a report if we believe the information contained within the report will not meet your requirements - saving you money.

Research links

view more >>

just-drinks.com links

view more >>

Useful links

We currently deliver just-drinks newsletters to: ##EMAIL##

To unsubscribe from this newsletter immediately click here.

To review, amend or unsubscribe from your current newsletters click here.

© just-drinks.com 2000-2009. All Rights Reserved.