March 23, 2009
just-drinks.com editor's weekly highlights
O4 recession-busting strategy: A rocket pack for field rep productivity.
Minimum pricing for alcohol has, yet again, been thrust to the forefront of the debate on alcohol consumption in the UK, after the government's chief medical officer, Sir Liam Donaldson, pronounced himself in favour last week.
The prospect of this becoming a reality in England and Wales in the near-term looks wafer thin, however, after senior ministers and the main opposition party hanged Sir Donaldson out to dry. Drinks trade bodies were, naturally, also quick to lampoon the idea.
Also last week, on the other side of the world, the flawed link between price and consumption was exposed for the failure it is, when Australian MPs voted out the Government's tax hike on RTDs. This welcome move was followed by the alcohol industry making the gracious move of offering to donate the tax refund it expects to anti-alcohol issue-related causes.
For what it's worth, we don't think minimum pricing is the answer either. But, the debate has revealed the extent to which the drinks industry is on the defensive over strategies to tackle alcohol-related harm.
Should the drinks industry be doing more to propose solutions, rather than positioning itself to bat away plans it doesn't like? Conversations had in recent weeks suggest that there are some in the sector who share this view.
Finally, don't forget just-drinks is now available on Twitter. Follow us for timely tweets.
Until next time...
Olly Wehring, Managing Editor
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COMING SOON: The all new drinks industry job board
While Chris Mercer has a healthy scepticism for online fads, he believes Twitter could be more than yet another means for people with little to say to say rather too much. As its business applications begin to be exploited, he suggests Twitter may be worth a second look.
In today’s world of globalised and increasingly competitive markets, Europe’s food and drink industries need enlightened regulation if they are to meet accepted international standards for safety, additives, labelling and environmental responsibility. This month's briefing looks at the latest legislation concerning additives and labelling and looks at novel foods and drinks law implications.
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