just-drinks.com research update 159
Featured research: Functional soft drinks
This month, just-drinks reviews the global market for functional soft drinks. As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions.
The next stage for functional soft drink (FSD) brands is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages (such as post-exercise, flying, playing golf, improving mental performance for meetings, improving concentration and increasing short-term memory).
This brand-new report provides a review of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs.
Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market.
So what will be the most influential factors expected to shape the FSDs market to 2014?
Here’s a snapshot of data taken from the report:
Extract from table: Sports and energy drinks forecast market value, selected countries in Europe and the US, 2009-2014 (US$m and %)
Other points of interest:
Sports drinks’ repositioning
Focus on digestive and immune health
Alan Jelly, Yakult’s UK marketing director, told just-drinks: “The arrival of products such as Yakult to the marketplace brought a different health proposition to consumers. Probiotics allowed consumers to take simple, positive steps each day to improving their overall health, and specifically their digestive health.”
Rob Sutton, marketing director at Pomegreat, told just-drinks: “When it comes to an adult market, taste is of absolute importance.”
This report is now available from the research store.
Coming soon: just-drinks' latest report on the premium beer sector
just-drinks' next publication will be our fresh study of the global premium beer market. This report is set to include:
If you would like to be contacted with further information as soon as this report is available, please register your interest via email
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Business Insights: Save 15% on market slowdown study
Order the report below before the end of March and receive a 15% discount:
Fighting the Market Slowdown in Alcoholic Drinks: Growth hotspots, innovation and changing consumer preferences
The global market for alcoholic drinks was worth US$979bn in 2007, equivalent to 1,460bn servings. Although sales of alcoholic drinks are typically relatively immune from recessions, although the current economic downturn has coincided with a period of higher inflation and rising prices which have dampened demand for alcoholic drinks.
This new study evaluates which regions, countries and products are expected to grow over the next five years. This report provides an understanding of underlying consumer purchasing triggers in alcoholic drinks as well as an in-depth analysis of regulatory developments and product innovations on a domestic and global scale.
Datamonitor: 10% off hot drinks report
You can save 10% on the following title at just-drinks until the end of March:
Hot Drinks: Global Industry Guide
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