|
| |||||||||||||||||||
just-drinks.com research update 159 | |||||||||||||||||||
Featured research: Functional soft drinks
The next stage for functional soft drink (FSD) brands is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages (such as post-exercise, flying, playing golf, improving mental performance for meetings, improving concentration and increasing short-term memory). This brand-new report provides a review of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs. Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market. So what will be the most influential factors expected to shape the FSDs market to 2014?
Here’s a snapshot of data taken from the report: Extract from table: Sports and energy drinks forecast market value, selected countries in Europe and the US, 2009-2014 (US$m and %)
Source: just-drinks Other points of interest: Market forecasts Sports drinks’ repositioning Focus on digestive and immune health
Rob Sutton, marketing director at Pomegreat, told just-drinks: “When it comes to an adult market, taste is of absolute importance.” This report is now available from the research store.
Coming soon: just-drinks' latest report on the premium beer sectorjust-drinks' next publication will be our fresh study of the global premium beer market. This report is set to include:
If you would like to be contacted with further information as soon as this report is available, please register your interest via email
More research from just-drinks
just-drinks' end of fiscal year offerWe’re now offering substantial discounts on report packages - providing you with a complete archive and long-term supply of market research at an extremely low rate. Given fiscal year end/beginning is upon many of us, we’re offering you the chance to place a single discounted order for two or more reports from our current titles lists. Simply email me to request a catalogue of our existing titles, select the titles you require and we will come back to you with an extremely attractive quote for you to submit to your purchasing team. Once we’ve taken your order, leave the rest to us, and we will ensure that all of the reports in your order are dispatched to you asap.
Business Insights: Save 15% on market slowdown studyOrder the report below before the end of March and receive a 15% discount: Fighting the Market Slowdown in Alcoholic Drinks: Growth hotspots, innovation and changing consumer preferences
This new study evaluates which regions, countries and products are expected to grow over the next five years. This report provides an understanding of underlying consumer purchasing triggers in alcoholic drinks as well as an in-depth analysis of regulatory developments and product innovations on a domestic and global scale.
Datamonitor: 10% off hot drinks reportYou can save 10% on the following title at just-drinks until the end of March: Hot Drinks: Global Industry Guide
Latest research from our suppliers
Kind regards, Kathryn Wedgbury Research Store Manager, just-drinks.com Tel: + 44 (0) 1527 573 604 (direct) Fax: + 44 (0) 1527 577 423 |
Time Our price promise Money back guarantee Unbiased support
|
||||||||||||||||||
|
We currently deliver just-drinks newsletters to: ##EMAIL## To unsubscribe from this newsletter immediately click here. To review, amend or unsubscribe from your current newsletters click here. © just-drinks.com 2000-2009. All Rights Reserved. | |||||||||||||||||||
Research update
This month, just-drinks reviews the global market for functional soft drinks. As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions. 
Alan Jelly, Yakult’s UK marketing director, told just-drinks: “The arrival of products such as Yakult to the marketplace brought a different health proposition to consumers. Probiotics allowed consumers to take simple, positive steps each day to improving their overall health, and specifically their digestive health.”
The global market for alcoholic drinks was worth US$979bn in 2007, equivalent to 1,460bn servings. Although sales of alcoholic drinks are typically relatively immune from recessions, although the current economic downturn has coincided with a period of higher inflation and rising prices which have dampened demand for alcoholic drinks.
