January 26, 2009
just-drinks.com editor's weekly highlights
Coming soon: Global market review of international rum – forecasts to 2012
Once again, Anheuser-Busch InBev dominated last week's headlines, with news that the super-size brewer will sell 20% of its stake in China's Tsingtao to Japanese brewer Asahi.
The deal, worth US$667m, will help A-B InBev to raise the US$3.5bn it needs to meet a loan repayment due in November taken out to part-fund InBev's US$52bn acquisition of A-B. More disposals are set to follow, with InBev's Oriental Brewery in South Korea widely touted as next on the block.
Elsewhere, more gloom descended on the UK wine sector as E&J Gallo confirmed that it would follow Constellation Europe in cutting jobs. A weak sterling is also adding to the woes of the wine world.
Meanwhile, Pernod Ricard has shuffled its marketing heads, appointing Chivas marketing director Martin Riley as chief marketing officer for the group, while Diageo announced a re-organisation in Europe.
On the features front, in the week of President Obama's inauguration, we took a closer look at the obesity challenge he faces in the US. We also consulted our crystal ball to see what 2009 will bring for our industry. This last feature forms the introduction to this month's management briefing, which is available to just-drinks members here. All you non-members can click here to join our club.
Until next time...
Olly Wehring, Managing Editor
Did you miss these popular white papers from O4 Corporation? 'Winning at the Shelf' reveals how mobile technology is transforming field execution for leading consumer products companies. 'Finding Wealth in the Field' illustrates how these companies are achieving ROI.
January may be the time to look forward to the coming year but few in the drinks industry will be eyeing the coming year with relish. However, given the pessimistic tone of virtually every market and economic forecast, it is hard to imagine 2009 being any worse than is being predicted. Olly Wehring offers his view of what’s in store for the drinks market.
The beginning of a new year once again sees the publication of the Euromonitor International industry outlook from just-drinks, which takes stock of the current state of play in the spirits, beer, wine and soft drinks sectors and looks ahead to what promises to be an exciting and busy year across all four categories. The expected activity in our industry, however, will play out against a background of economic gloom, which looks set to contaminate all areas of all businesses.
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