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The UK, for so long a bastion of self-regulation when it comes to the drinks industry, finally succumbed to what many saw as the inevitable last week, when it was announced that the country's authorities are introducing a mandatory code for UK retailers. The step to mandatory regulation has been looming on the horizon in the UK for quite some time, despite the best efforts of the industry to show the Government that it can look after itself. Coinciding with the announcement was a report – also out of the UK – claiming that raising alcohol prices would directly contribute to a drop in consumption. I'd imagine the drinks industry is hoping that the mandatory code will curb calls for a set minimum price for booze. What bewilders me entirely, is how the mainstream press is covering the so-called binge drinking epidemic here in the UK with such a heavy slant. Is the UK consumer really going to thank the Government for moving to quell this 'disease' by making alcohol more expensive? The coincidental timing of all this with the 75th anniversary of the repeal of Prohibition in the US should serve to remind all interested parties of one thing – the harder you make it for someone to do something, the more they want to do it. The good fight continues, then. Elsewhere on just-drinks last week, meanwhile, we took a closer look at SABMiller's high hopes for the Indian beer market, while regular columnist, Chris Losh, shone his spotlight on the success of Scandinavia's retail monopolies to get their consumers to trade-up. That, surely, is something we can all applaud. Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
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Focus - SABMiller plays the long game in India [MEM] Per capita consumption of beer in India may currently be small but SABMiller believes demographic and economic factors point to exciting long-term potential for the market. Chris Mercer reports from India on the opportunities and challenges facing SABMiller's senior management team in the country.
A review of drinks production and marketing rules Protecting local markets, traditional names and long-established production methods have long been important elements of the international drinks trading system. However in recent years, efforts have been made to bring some order and liberalisation to what was once a plethora of local laws that restricted trade on the one hand, and allowed cheap shoddy copies of drink classics, on the other. Here just-drinks examines the state of drinks production and marketing laws worldwide and examines how governments and international organisations are trying to balance protecting excellence with the need to allow free trade and competition within the sector.
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December 8, 2008 
