November 24, 2008
just-drinks.com editor's weekly highlights
NEW ROI white paper from O4 Corporation: Finding Wealth in the Field. This white paper illustrates how Food, Drink and Consumer Products companies are quantifying the benefits of implementing a mobile field sales, marketing, merchandising and direct-store-delivery retail execution system.
just-drinks was in Dublin last week to chat with C&C Group about its growing spirits business, led by Tullamore Dew whiskey. The firm is naturally keen to take the heat off Magners and the brand's well documented plight in the UK. At times, the trip reminded us of a scene from 'The Germans' episode of the Fawlty Towers sitcom - “Don't mention the war. I mentioned it once, but I think I got away with it,” hotel owner Basil Fawlty tells staff, after a party of Germans checks in.
See just-drinks later this week for more on the C&C spirits business and its plans for the future.
Just before leaving for Ireland, we had time to digest the creation of Anheuser-Busch InBev (no prizes for imagination on the name), the new brewing behemoth forged from the biggest deal in brewing history.
This new beer superpower will doubtless have serious clout, but there is still work to do, particularly in emerging markets. One survey, published last week, audaciously claimed that China's Snow beer brand, partly owned by SABMiller, is now bigger than Budweiser in volume terms. The cheek of it.
In the meantime, the mergers and acquisitions rollercoaster has moved on to Australia. A growing war of words has been developing between Lion Nathan and the object of its desires, Coca-Cola Amatil. Pulling the strings in this puppet theatre are Japan's Kirin and The Coca-Cola Co respectively.
The Japanese appear to be in acquisitive mood, and Kirin's US$4.9bn bid follows swiftly after rival group Suntory agreed to buy Danone's Frucor soft drinks division in Australia and New Zealand late last month.
Still in play in Australia is Cadbury's soft drinks division, the future of which is officially still under review. Then, of course, there is ongoing speculation about Foster's.
Busy times down under. It would be nice to visit and see what's going on first-hand.
Until next time...
Olly Wehring, Managing Editor
Design, elegance and quality make Valverde the one and only mineral water.
The soft drinks sector has been kept energised by a wealth of product innovation in recent years, particularly from entrepreneurs and smaller companies, but the global downturn threatens to stem the flow of creative thinking. Annette Farr believes it is the responsibility of the major players to take on the risk of developing new drinks concepts and keep the tradition of innovation alive.
Protecting local markets, traditional names and long-established production methods have long been important elements of the international drinks trading system. However in recent years, efforts have been made to bring some order and liberalisation to what was once a plethora of local laws that restricted trade on the one hand, and allowed cheap shoddy copies of drink classics, on the other. Here just-drinks examines the state of drinks production and marketing laws worldwide and examines how governments and international organisations are trying to balance protecting excellence with the need to allow free trade and competition within the sector.
We currently deliver just-drinks newsletters to : ##EMAIL##
To change the opt-in emails you receive, modify your address, or be removed completely, please use this link.
© just-drinks.com 2000-2008. All Rights Reserved.