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just-drinks.com editor's weekly highlights | |
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Winning at the Shelf white paper reveals how mobile technology is transforming field execution for leading consumer products companies. In an increasingly tough marketplace, these companies are leading a revolution on the selling floor with the ability to create the perfect store, the perfect shelf, the perfect order.
Rémy Cointreau teams up with William Grant A closer look at Russian Standard vodka Lehman Brothers collapse Constellation Brands targets Russia MillerCoors hits problems with Sparks drink EU faces fresh WTO with India over spirits Pernod Ricard issues economy warning Alcoholic drinks will survive recession Boisset Beaujolais to come in plastic bottles Heineken pushes up beer prices Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
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US Drinks Conference 2008, Tuesday 14 October at Marriott Marble Arch, London.
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Spotlight - The future for Russian Standard [MEM] Absolut vodka may have been eating up the column inches this year, but another privately-owned Russian producer has also been hitting the headlines. Last week, Chris Mercer visited the home of Russian Standard, St Petersburg, to discover first hand what plans the company has in place to stay on the front pages.
This month's briefing presents a snapshot of the ways and means manufacturers and retailers can identify demand. We look at the methods and processes they use to gather, assess and implement information on what consumers have bought and will buy in future, including an examination of loyalty schemes and data mining. Influencing factors will also be considered, including the movement of people within and between countries and the ways in which that may create and develop demand.
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September 22, 2008 
