September 22, 2008
just-drinks.com editor's weekly highlights
Winning at the Shelf white paper reveals how mobile technology is transforming field execution for leading consumer products companies. In an increasingly tough marketplace, these companies are leading a revolution on the selling floor with the ability to create the perfect store, the perfect shelf, the perfect order.
Rémy Cointreau teams up with William Grant
A closer look at Russian Standard vodka
Lehman Brothers collapse
Constellation Brands targets Russia
MillerCoors hits problems with Sparks drink
EU faces fresh WTO with India over spirits
Pernod Ricard issues economy warning
Alcoholic drinks will survive recession
Boisset Beaujolais to come in plastic bottles
Heineken pushes up beer prices
Until next time...
Olly Wehring, Managing Editor
Want more on-trade sales?
US Drinks Conference 2008, Tuesday 14 October at Marriott Marble Arch, London.
Absolut vodka may have been eating up the column inches this year, but another privately-owned Russian producer has also been hitting the headlines. Last week, Chris Mercer visited the home of Russian Standard, St Petersburg, to discover first hand what plans the company has in place to stay on the front pages.
This month's briefing presents a snapshot of the ways and means manufacturers and retailers can identify demand. We look at the methods and processes they use to gather, assess and implement information on what consumers have bought and will buy in future, including an examination of loyalty schemes and data mining. Influencing factors will also be considered, including the movement of people within and between countries and the ways in which that may create and develop demand.
We currently deliver just-drinks newsletters to : ##EMAIL##
To change the opt-in emails you receive, modify your address, or be removed completely, please use this link.
© just-drinks.com 2000-2008. All Rights Reserved.