|
| |
just-drinks.com editor's weekly highlights | |
|
The assets of the brewhouse and ancillary services formerly used at the 1.8 Million Hectolitre Brinkhoff Brewery in Dortmund are available for sale through Hilco Industrial Europe
An interesting development in India hit the just-drinks headlines last week. When Diageo teamed up with Radico Khaitan in the country two years ago, hopes were high at the drinks giant, as it looked to tap into the lucrative IMFL (Indian-Made Foreign Liquor) sector. Fast forward two years (almost to the day), however, and Diageo says it is going to take greater control of its Masterstroke whisky brand - jointly launched with Radico Khaitan – in the country. What's interesting about this is that teaming up with a local partner in the developing markets of India and China, in particular, has been de rigueur among the global drinks companies in recent times. What's brought on this decision to take control of Masterstroke's marketing at Diageo, then? The timing of this couldn't be better for us. With Diageo set to announce its results later this week, as well as an exclusive chat with the giant's CEO scheduled for Friday (29 August), we'll be sure to get to the bottom of this. Speaking of which, if you have any questions you'd like Paul Walsh to answer, drop us a line at news@just-drinks.com, and we'll do our best to put him on the spot. Just try not to make him squirm too much. Elsewhere on the site last week, we saw InBev hit by a request for further info regarding its proposed move for Anheuser-Busch, Heineken finally get the go-ahead to close its purchase of Eichhof Getränke Holding in Switzerland and Jessica Simpson become the face of a 'healthy' beer brand. Legalese and celebrities – we've got it all covered for you. Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
|
The View from A Farr – Smooth move [MEM] Innocent has blazed a trail in the smoothie category but as these drinks have become more popular, juice companies have looked to capitalise by launching their own products. Now Innocent has retaliated by creating its own juice brand and, writes Annette Farr, the company has once again demonstrated considerable self-confidence by launching a new premium product at a time when consumers are tightening their belts.
The international spirits market in China – forecasts to 2012 This month, we are offering our subscribers the opportunity to sample another of just-drinks’ market research reports: the 2007 edition of The international spirits market in China – forecasts to 2012. This takes the place of a management briefing - we hope you find it interesting and informative. If you like what you read and would like to find out more about just-drinks' latest reports, feel free to drop Holly an email at holly.nash@just-drinks.com.
|
|
We currently deliver just-drinks newsletters to : ##EMAIL## To change the opt-in emails you receive, modify your address, or be removed completely, please use this link. © just-drinks.com 2000-2008. All Rights Reserved. | |
August 26, 2008 
