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No sooner has the great British summer finally kicked in (seriously – I'm burnt), than the alcoholic drinks industry here in the UK has felt a heat of a less pleasant kind. Last week, the industry was threatened with the introduction of a mandatory code for their products. Try as the industry might, it appears that our efforts to self-police is not proving as effective as UK lawmakers would like. The furore blew up less than a week after SABMiller (sorry to pick on you, guys, it's just the timing) launched its latest move to educate consumers about the perils and pitfalls of alcohol consumption. The brewer's website, TalkingAlcohol.com, certainly looks quite impressive. But is this not another example of too little, too late? The UK press is awash with coverage of the colourful drinking culture here in the UK, and binge drinking is still public enemy #1. At the same time, a host of soft drinks companies operating here have teamed up to tackle public enemy #2, obesity. Britvic, Coca-Cola and PepsiCo said that they will look to encourage healthy diets and physical activity in the run up to the London 2012 Olympics and make "a significant and measurable contribution" to fighting obesity in the UK. Much as the spotlight has switched between binge drinking and obesity in the UK, it appears clear that alcoholic drinks companies have not done enough to turn down the heat. Bringing out your own, company-specific attempts to counter media attacks is not working. Like the soft drinks companies showed last week, facing these attacks together is the only way to have any hope of quelling the ire and cooling the fire. Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
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Focus - UK lawmakers look to rein in drinks companies [MEM] The consultation launched by the UK government this week represents a strong indication that it has lost patience with the drinks industry, and is moving towards introducing mandatory measures to replace self-regulatory ones. Ben Cooper analyses the reaction from industry bodies and campaigners, and assesses where this week’s announcement leaves the industry.
A review of the Australian drinks industry With Australian dollar exchange rates climbing steeply, a drinks industry that has always relied on exports is always going to be in a tough corner. Add that to an increasingly crowded drinks export marketplace worldwide, the risk of climate change, and increasing environmental problems at home, the Australian drinks business is pushing forward in a tough atmosphere. But within this challenging sector, innovators are making progress and its companies are breathing new life into flagging segments through novel varieties, fresh packaging, and unique marketing that addresses emerging consumers’ needs – such as the rise in demand for ‘green’ products. just-drinks takes a detailed look at a world-beating drinks industry.
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July 28, 2008 
