May 19, 2008
just-drinks.com editor's weekly highlights
Just in case you’ve not got round to booking a round-the-world business trip, taking in the best wine producing regions of France, Italy, Spain, Australia, Germany, the US, South Africa, Portugal, Chile, Argentina, New Zealand and roughly 25 other producing countries…. We’ll bring them to you, in London, and for three days.
I'm back from Brazil, then. A week in South America sounds like a blast to most but, with 0650 starts, 11-hour flights and Sao Paulo's traffic, to say I'm refreshed is a big, fat lie.
Nevertheless, my time with AmBev was most enlightening, as some of the news stories and blogs out of Brazil last week indicate. This is the third of the BRIC markets I've witnessed first hand – India, where are you? - and the potential in these markets is unarguably huge. For brewers, however, I'd conclude that Brazil may be a step too far – with almost 70% share in the country, AmBev appears to have it pretty well sewn up. We'll be running an interview with AmBev's zone president for Latin America North in the coming weeks, to find out the secret of the company's success.
Back home, last week saw SABMiller deliver a strong set of results for its full-year. Despite a very busy week on just-drinks, we still found time to give the brewer our regular spotlight treatment. We also ran part one of a fascinating two-part interview with the head of Constellation Brands, Rob Sands. The second part will run later this week, to coincide with...
The LIWF and Distill begins tomorrow (19 May) here in London. We're all geared up and raring to go, naturally. As usual, just-drinks will be at the event in spades, with a bigger and better stand. If you're coming to the fair, do call by to say hello, check your emails and pick up your free copy of this year's Little Yellow Book. Click here for full details, and hopefully I'll see you in or around the hall.
Now, where's the shoe polish gone?
Until next time...
Olly Wehring, Managing Editor
Tapping into demand for healthier beverages, the fresh fruit smoothie has been one of the success stories of soft drinks market in recent years, particularly in the UK. Annette Farr takes a look at other major markets to see if the exceptional success seen in the UK is being replicated elsewhere.
This month's briefing is the 2008 edition of "The Power 100", published by leading consultancy Intangible Business, which looks at the key issues affecting the wines and spirits industry and identifies the brands which have performed well - and those that have experienced difficulties over the past year. This annual report, into the most powerful spirits and wine brands in the world, takes into account the consumer's perception of brand strength and its financial performance, using a robust methodology. A panel of leading international drinks experts are asked to score each brand on a variety of measures and these scores are combined with hard volume data to create a league table of the most powerful international drinks brands in the world.
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