just-drinks.com February 18, 2008
Issue 408

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Editorial

Olly Wehring

The battalions of drinks industry critics have lined up their slings and arrows again, and this time they have the bottled water industry in their sights.

Following on from attacks in the US last year for “environmentally damaging” business practices, the UK is the latest battlefield, with government ministers criticising the water industry for what they believe to be a “daft” supply chain. Why ship water from all around the world – indeed, from some places where water supply domestically is an issue – to a country like our own, which, believe me, has enough water to not only satiate but saturate demand?

The question is directed to the very core of the global water industry and, considering the lucrativity (is that a word? It is now) of the sector, it’s also a question that demands the most comprehensive of answers, because the man in the (wet) street of the UK is yet to grasp the counter-argument.

We’ll hopefully be talking to a representative of the UK bottled water industry at some point this week, to find out how companies are going to handle this crucial question.

Meanwhile, on the site last week, we considered the effect of Diageo’s withdrawal from the Absolut race, as well as considering how sports drinks can exploit greater health awareness among consumers.

And, if you’re pushed for time, take a look here for a round-up of what kept our presses hot in the last week.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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