just-drinks.com February 4, 2008
Issue 406

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Editorial

Olly Wehring

The pending sale of Vin & Sprit by the Swedish government looks set to be the next big story in the global drinks industry in 2008. With worries about stock markets and the availability of credit around the world, the Swedish Government already appears concerned that the Absolut owner may not reap as much as it is perceived to be worth.

These concerns may, however, be balanced out with the already keen interest this transaction has generated, not just from private equity groups, but also from within the industry too. With the likes of Bacardi, Diageo, Fortune Brands and Pernod Ricard in the running, credit crunch or no credit crunch, we still feel here that the bidding is going to be fairly hot.

I’ve been busy priming all the contenders for our future pestering on this matter, and I’m assured they’re all looking forward to our calls (that’s what they say to my face, at least).

The smart money is certainly on Fortune, who has around a US$1bn head-start on the others thanks to the cost savings it can generate from its tie-ups with V&S in the US (the companies work together to distribute V&S’s products in the country) and in Maxxium.

To some, this is almost a dead cert. Indeed, one insider has told me that no-one else is likely to get too much of a look-in. I believe that there is no provision within V&S’s agreement with Fortune for what would happen if one of the companies is taken over. What this, in effect, means is that whoever buys V&S would inherit Fortune as a ‘sitting tenant’ in the US. With the terms of the agreement being confidential, though, Fortune is, naturally enough, not too keen to discuss the matter in public.

And who’d blame them?

On the site last week, meanwhile, we saw V&S produce a record year for Absolut in the US. Elsewhere, we took (what Carlsberg and Heineken hope is) a final look at the battle to buy Scottish & Newcastle. We also considered the soft drinks industry’s attempts to handle charges that relate their products to obesity.

Oh, and we also celebrated my somewhat puritanical and holier-than thou success at staying dry for a month. My future relationship with the drink lies in your hands, people.

Use your responsibility wisely.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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