just-drinks.com September 24, 2007
Issue 389

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Editorial

Olly Wehring

The pending fallout from the US economic situation appears to be taking its toll on drinks companies right now. One company that believes it can ride the storm better than most, however, is Diageo. The company's chief, Paul Walsh, said last week that Diageo will prevail, while brewers are set to suffer more than wine and spirits companies.

Elsewhere last week, the Australian wine industry was warned that it has reached a crossroads. Industry analyst Arend Heijbroek said that wine markets around the world are not well-placed to absorb the country's oversupply. "The key issue is whether the successful Australian export machine can regain its momentum and increase exports of branded premium wines again at higher prices and what can it do to achieve this," he said.

A couple of drinks companies felt the brunt of advertising standards in the UK last week, meanwhile. While InBev was told off for inferring its Artois range of beers is family-owned, SABMiller decided to pull an ad which had been accused of appealing to under 18-year-olds.

On the features front last week, we took Diageo's global malts director, Nick Morgan, to task over the issues facing the whisky sector at the moment. We also took a closer look at the trouble soft drinks companies are having in getting their message across on their labels.

Something for everyone, I hope you’ll agree.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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