September 10, 2007
just-drinks.com editor's weekly highlights
Representatives of all four world market leading groups - Nestlé, Danone, Coca-Cola and Pepsi – will participate in the 4th Global Bottled Water Congress to be held 12-14 September in Mexico City. The event will provide a complete overview of global trends and extensive time for networking and debate.
Things started to return to normal here at just-drinks last week, with the number of results stories finally reverting to a mere trickle.
Replacing them, however, has been more than enough to keep us busy.
We were with Diageo on Wednesday, as they unveiled their UK campaign for Gordon's Gin, in which the drinks giant is teaming up with celebrity chef Gordon Ramsay. Quite what a chef has to do with gin could be debated, but there's no denying the arresting nature of the adverts currently on show across the country.
Elsewhere, The Coca-Cola Company's announcement that it is looking to recycle or reuse 100% of its PET plastic bottles in the US caused quite a bit of traffic. The intention is impressive, but the devil is in the detail - we'll keep a close eye on how the company gets on, but I still have one question - why not just revert to the compostable, corn-based plastic bottles used by companies like Innocent and Belu? Don't worry, I think I know the four-letter answer to that one, and it starts with the letter 'c'.
On the feature front, we took a closer look at Coca-Cola's decision to drop its coffee brand Blak in the US. We also pondered how successful the Australian wine industry will be as it looks at dealing with a raft of problems. Again, we'll keep you posted on its progress.
As I said, we've kept busy, and rounding the weekend off with a concert in Trafalgar Square on Sunday night as guests of InBev's Beck's brand, means that, regardless of what we have to cover this week, the next couple of days could still be pretty tough.
Until next time...
Olly Wehring, Managing Editor
The withdrawal of Coca-Cola’s Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today’s market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.
This month's briefing discusses the Doha development round. Trade officials and diplomats of the 150 World Trade Organisation (WTO) member countries are scheduled to return to the organisation's Geneva headquarters this September to discuss ways in which their governments can cut their food and drink tariffs and production subsidies. The report looks at the latest 'modalities' proposals and what member governments think about the proposals, as well as the political prospects for success in the Doha round.
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