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June 5, 2006 Dean Best, News Editor Newsletter Archives \| Advertising \| Contact us
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Hot Topic Innocent but no ingenu [MEM] An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand’s phenomenal success and plans for the future. view more >> Related Stories UK: National Smoothie Week goes global [REG] UK soft drinks market shows strength in adversity [REG] UK: Taxes on smoothies queried [REG] read more >> Latest Jobs Senior Brand Manager National Account Manager Senior National Account Manager - On Trade Wholesalers view more >> Useful Links Download all the members briefings Advertising information Sign-up to our other newsletters Locate and buy research Search just-drinks.com	Content News and Comment Hot Topic Today's Research Last 3 Blog entries Useful Links News and comment NZ: Winegrowers report record vintage [MEM] UK: Diageo upgraded by investment group [MEM] THAILAND: Carlsberg eyes Thai return [MEM] CANADA: Corby drops GIV brands [MEM] FRANCE: Taittinger deal fails to impress in India [MEM] AUS: Evans & Tate verdict out tomorrow [MEM] US: Jones in $30m private placement [MEM] US: Drinks Americas ties up $10m finance deal [REG] US: Hansen stock amendments given nod [REG] view more >> Today's research: Innovation in Soft Drinks: Beyond carbonates, the future of healthy, functional and indulgent drinks This new management report provides key soft drinks market value, volume and share of throat data. It analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the soft drinks market across health, convenience and indulgence and the strategies of innovative leading manufacturers that are driving these changes. read more >> Olly's Blog: Latest 3 entries World Cup 2006 - how far is too far? World Cup Tickets - We have a Winner! Eau de Stella? XXXX? Kronenbourg? read more >> Dean Best, News Editor Web: www.just-drinks.com Email: editor@just-drinks.com

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