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An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand’s phenomenal success and plans for the future. Related Stories
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Today's research: Global market review of premium vodka – forecasts to 2011 (2006 edition) This first edition report from just-drinks covers all the major premium vodka markets including the US, Asia Pacific and Western and Eastern Europe. The report forecasts the major worldwide market for premium vodka by volume, providing data trends from 2000 to 2011. Also highlighted are forces driving change and duty free developments. Profiles of major vodka brands, namely Absolut, Grey Goose, Belvedere, Finlandia, Stolichnaya, Ciroc, Skyy, Nemiroff and 42 Below are also included. Olly's Blog: Latest 3 entries
Dean Best, News Editor Web: www.just-drinks.com |
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