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We all have our bad weeks. Missed your targets? Lost out on a promotion? The weekend can’t come soon enough, can it? Wither, then, poor C&C Group. The Irish company, whose Magners cider brand became arguably the most exciting drinks brand of the year last year in the UK, has seen 2007 fail to live up to 2006. And last week was probably the company’s worst for a while. Not only did C&C issue its second profit warning in the space of three weeks, but then the firm saw two different brokers take an axe to its share rating. C&C noted that the really rather awful weather we’ve been having in the UK these past few weeks was hammering sales of the cider brand. To pile misery upon misery, then, the week drew to a close for C&C with the announcement that it was laying off, albeit temporarily, around 70 workers at its recently expanded production plant in Ireland. Yup, Friday afternoon was probably a welcome moment at the company. But all is not lost – come the weekend, come the sun. Indeed, Sunday (5 August) was the hottest day of the year so far in the UK – and Saturday wasn’t that close behind either. Our summer has arrived, finally, it would seem, And here’s hoping the coming of the sun has put a spring back in the step of the company’s workforce. It certainly did in mine. Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
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Spotlight - All eyes on water market as Indian rumour-mill turns [MEM] Attention has been focused on the Indian bottled water sector over the last week or so as speculation has mounted that Danone and a number of other companies are looking to expand their presence in this growing market through acquisition. Ben Cooper reports.
The ‘magnificent seven’ drinks trends to 2013 This month's briefing has been written following the success of the first magnificent seven briefing published by just-drinks in July 2006. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. We offer insight and perspective on drinks trends currently influencing manufacturers, retailers and consumers in the global marketplace.
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August 6, 2007 
