|
|
|
just-drinks.com editor's weekly highlights |
|
 |
|
|
In This Issue...
A couple of interesting issues caught my eye last week, meanwhile. The first were the results of a UK consumer survey, which concluded that less than half of the UK population trusts the nutritional claims made by food and drinks companies. The survey drew similar conclusions about European and US consumers, so no-one appears safe in the trust-stakes. Naturally, this situation should worry everyone in the drinks industry – consumer perception is something that takes years to cultivate, and just as long to get back. And, more’s the point – if consumers don’t trust nutritional claims, does that not stretch to all other claims made by companies? Secondly, I was in London on Tuesday (28 March) for a briefing by premium soft drinks brand Shloer. The company, bought by the SHS Group last year, has spent the time looking at its target consumers and how best to get more of them drinking its product (sound familiar to any of you, by any chance?). Recent research told Shloer that the use of celebrity to market a product was no longer believable. This could have worrying repercussions for some drinks companies out there, who pour millions of dollars in the direction of the famous and fabulous. Are the times a-changing? Or has our new look just made me obsessed with change? For more info on the ‘sceptic’ survey, click here: A quick shout out too for our Hot Topics this week, which have looked at the Britvic Soft Drinks Report , the perils, pitfalls and potential of trading in China and what lies ahead for Foster’s in Asia . Now, you’ll forgive me for leaving you in the capable hands of news editor Dean Best, while I nip to Argentina to see how they make wine. Updates as and when I can get away.
Research: Company Watch - Spirits Company Strategic Overview (download)
Research: Soft Drinks Quarterly Review QR405 - Germany (download)
Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com |
Pringuet upbeat as Pernod continues to impress [MEM] Through two large and audacious acquisitions, Pernod Ricard has transformed itself from an important player into an international drinks powerhouse in the space of a few years. Olly Wehring met with managing director Pierre Pringuet to discuss the company’s progress. Related Stories Latest jobs just-drinks’ ranking report for the major global alcoholic drinks producers This month’s just-drinks management briefing looks at the big picture and rounds up the latest-available consistent financial data for the world’s major alcoholic drinks producers. It provides ranking tables by sales, profit and market cap across the industry as a whole. Given the M&A of recent years, it’s interesting to note which companies might be a good “fit” for each other. Who knows what future M&A is around the corner… |
 |
|
|
Your newsletter details You are currently subscribed to just-drinks newsletters as: ##EMAIL##
Change your details To update your email address, change the newsletters you subscribe to or to unsubscribe completely click here.
© just-drinks.com 2000-2006. All Rights Reserved. |
|
Well, it’s the end of week one of the new look, new feel just-drinks.com, and – bar a few technical glitches – the rebirth has gone startlingly smoothly. Many thanks to all of you who gave me your feedback on the new design and layout – the majority gave us a resounding thumbs-up, and the glitches brought to our attention should be ironed out within the next few days.
