just-drinks.com editor's weekly highlights
In This Issue...
Well, it’s the end of week one of the new look, new feel just-drinks.com, and – bar a few technical glitches – the rebirth has gone startlingly smoothly. Many thanks to all of you who gave me your feedback on the new design and layout – the majority gave us a resounding thumbs-up, and the glitches brought to our attention should be ironed out within the next few days.
A couple of interesting issues caught my eye last week, meanwhile. The first were the results of a UK consumer survey, which concluded that less than half of the UK population trusts the nutritional claims made by food and drinks companies. The survey drew similar conclusions about European and US consumers, so no-one appears safe in the trust-stakes. Naturally, this situation should worry everyone in the drinks industry – consumer perception is something that takes years to cultivate, and just as long to get back. And, more’s the point – if consumers don’t trust nutritional claims, does that not stretch to all other claims made by companies?
Secondly, I was in London on Tuesday (28 March) for a briefing by premium soft drinks brand Shloer. The company, bought by the SHS Group last year, has spent the time looking at its target consumers and how best to get more of them drinking its product (sound familiar to any of you, by any chance?). Recent research told Shloer that the use of celebrity to market a product was no longer believable. This could have worrying repercussions for some drinks companies out there, who pour millions of dollars in the direction of the famous and fabulous.
Are the times a-changing? Or has our new look just made me obsessed with change?
A quick shout out too for our Hot Topics this week, which have looked at the Britvic Soft Drinks Report , the perils, pitfalls and potential of trading in China and what lies ahead for Foster’s in Asia .
Now, you’ll forgive me for leaving you in the capable hands of news editor Dean Best, while I nip to Argentina to see how they make wine. Updates as and when I can get away.
The report provides analysis of topical industry issues, such as consolidation, distribution, advertising and operational challenges. It also includes a special section for 2005 that examines the impact of the Allied Domecq break-up on the global spirits business. Discussion is supported by data, covering both brands and companies. The report includes Allied Domecq, Bacardi-Martini, Brown-Forman, Constellation Brands, Diageo, JBBW, Moët Hennessy, Pernod Ricard, Rémy Cointreau and Vin & Sprit.
This Soft drinks quarterly review provides a complete overview of soft drink consumption trends and latest market developments. It covers packaged water, carbonates, fruit juice, nectars, tea, coffee, sports and energy drinks. The performance of each drinks category is analysed, together with the latest industry, packaging and distribution news. This report is an essential tool for keeping up-to-date with industry developments and provides a detailed analysis of developments in the soft drinks market.
This report is the definitive guide to analysing retail market value, covering future store formats, growth, and future of private label brands across Europe. It contains exclusive in-depth industry surveys, analysis of new products including leading brands, the latest quantitative market data and country specific analysis on development in convenience, discount food and drinks retailing over the next five years.
Until next time...
Olly Wehring, Managing Editor
Through two large and audacious acquisitions, Pernod Ricard has transformed itself from an important player into an international drinks powerhouse in the space of a few years. Olly Wehring met with managing director Pierre Pringuet to discuss the company’s progress.
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