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The Losh Cause – Diageo’s original take on Australia [MEM] It may have taken Diageo a long time to move into the Australian wine sector but now it finally has, with the launch of its 7th Continent brand, it cannot be accused of simply following the crowd. Chris Losh assesses Diageo’s original approach to the Australian wine market. Related Stories
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Today's research: Company Watch - Blossom Hill to Yellow Tail PLUS complimentary copy of Company Watch - Consolidation, Globalisation and Polarisation (download) An in-depth strategic analysis of 22 of the world's leading wine companies. A unique insight into both players in the wine market and global strategic developments, 'Blossom Hill to Yellow Tail' is a first for Canadean. Produced with the help of a leading wine industry expert, the study (c.270 pages) is the culmination of dedicated research, which draws upon the expertise of Canadean’s local consultants and is backed up with data from the Canadean global database. Olly's Blog: Latest 3 entries Dean Best, News Editor Web: www.just-drinks.com |
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