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Malts prepare for new phase of development [OPEN] The malt whisky sector has grown from being a niche to being a category in its own right. In addition to providing an overview of the malt market, along with brand and country forecasts to 2011, a new report from just-drinks.com also examines how malt whisky marketing is changing as the category expands. Related Stories
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The London International Wine & Spirits Fair brings together the world's buyers, producers and importers for three days of tasting, conference and business. The fair starts May 16th to the 18th May 2006.
Today's research: Global market review of malt whisky – forecasts to 2011 (2006 edition) This new just-drinks malt whisky report has been written by Dave Broom, a freelance drinks journalist with 18 years experience of writing on the topic. He spoke with over 20 leading industry executives in producing this report, and extracts of their interviews provide unique viewpoints on the state of the industry. The report provides malt whisky estimates by total volume for the major markets from 2000 to 2011, examines the current state of play within the malt whisky category, discusses how distillers and brand owners are facing up to malt's evolution; from sector to category and from product to brand.
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Dean Best, News Editor Web: www.just-drinks.com |
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