just-drinks.com editor's weekly highlights
In This Issue...
What a long month that was! January always tends to drag, and the last week of the month was so busy for us that we’re thoroughly glad to see the back of it.
Despite a relaxing weekend in Paris, the two days afterwards – at the Wine Evolution industry conference – still resulted in a sleep-filled journey back on the Eurostar on Tuesday evening.
What struck me most over the two days was the renewed optimism amongst the French contingent. With a straight-talking executive in line to head the INAO – one who also has quite an impressive track record behind him – and the troubles facing winemakers in Australia starting to make themselves felt, it's little wonder that France feels that 2007 could finally be its year again.
While I was busy getting down all the news from the event, it also looks like several drinks companies were pretty hard-pushed as well last week.
Coca-Cola Co.’s announcement that it has bought Fuze Beverage in the US should prick the interest of many in the soft drinks world. That Coca-Cola Co. has lost a step on Pepsi when it comes to non-CSD categories is well-known. So could this move be the first major sign that the oil tanker is on the turn?
Until next time...
Olly Wehring, Managing Editor
This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.
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