February 5, 2007
Issue 356

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just-drinks.com editor's weekly highlights

In This Issue...

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Editorial

Olly Wehring

What a long month that was! January always tends to drag, and the last week of the month was so busy for us that we’re thoroughly glad to see the back of it.

Despite a relaxing weekend in Paris, the two days afterwards – at the Wine Evolution industry conference – still resulted in a sleep-filled journey back on the Eurostar on Tuesday evening.

What struck me most over the two days was the renewed optimism amongst the French contingent. With a straight-talking executive in line to head the INAO – one who also has quite an impressive track record behind him – and the troubles facing winemakers in Australia starting to make themselves felt, it's little wonder that France feels that 2007 could finally be its year again.

While I was busy getting down all the news from the event, it also looks like several drinks companies were pretty hard-pushed as well last week.

Coca-Cola Co.’s announcement that it has bought Fuze Beverage in the US should prick the interest of many in the soft drinks world. That Coca-Cola Co. has lost a step on Pepsi when it comes to non-CSD categories is well-known. So could this move be the first major sign that the oil tanker is on the turn?

For our take on this situation, click here.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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News and Comment:

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Hot Topic

COMMENT: Coca-Cola Co. lights a Fuze [MEM]

This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.

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New Briefing

The Euromonitor International 2007 Industry review from just-drinks

This month’s management briefing is Euromonitor’s predictions for the drinks industry in 2007. The review is split in to four categories: beer; wine; spirits and soft drinks. You can expect to discover what is expected from the major companies in terms of how they operate, new product developments and trends, the markets that hold the most potential, who is set to lead the market, and the brands that will dominate your sector. An introduction from just-drinks’ editorial team sums up what you can expect from 2007, and what to look out for.

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