just-drinks.com editor's weekly highlights
In This Issue...
One of the joys of working for just-drinks is the fact that I’ve been able to travel to some beautiful parts of the world, all in the name of work. I think it can safely be said that - bottling lines excepted, perhaps - most drinks companies are based in pretty pleasant areas. California, Argentina, Cuba, Jamaica - we have it tough here.
But, for me, further away doesn’t necessarily mean better. My favourite work destination has to be France – a hop, skip and a jump from London, and I’m a happy man.
Covering the French wine industry provides as much fascination for us as visiting the country. It seems there’s never a dull moment, and last week was no exception. The creation of a new category for French wines looks like being the best news the country’s winemakers have had for quite some time. The archaic structure of wine production in France has had New World producers rolling in the aisles and coining it of late.
But the introduction of Vignobles de France – allowing the mixing of mid-range Vins de Pays from different areas - could be a masterstroke. Les Français seem finally to have understood that the wine consumer craves simplicity when it comes to choosing his purchases. Coupled with this is the consumer’s continued perception – right or wrong – that French wines are among the best you can get.
Put your hands together, and what have you got? A golden opportunity for the French to claw back the market share they’ve been losing for so long now.
That is, if they can implement this strategy properly…
Finally, some of you will have heard of the comments one subscriber submitted about my photo at the top of this page – comments which, I’m appalled to say, have been seconded. Rest assured, we’ll be getting a far less offensive photo sorted soon – that, or a better-looking editor.
Until next time...
Olly Wehring, Managing Editor
Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.
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