January 15, 2007
Dean Best, News Editor

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Brands look to pack innovation to stand out [MEM]

On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.

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Olly's Blog: Latest 3 entries

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Dean Best, News Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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