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In This Issue...
Last week’s US tie-up between Anheuser-Busch and InBev isn’t the first time the two brewing giants have lined up side by side. The two already team up in South Korea and Canada. As an InBev spokesperson told just-drinks: “The lines of communication are already open.”
There is an element of secrecy about this deal, however, that throws up a few unanswered questions. For starters, how long is the deal for? As one analyst has noted, A-B shareholders “could well worry about the ease with which InBev may be able to walk away with a vastly strengthened portfolio”.
A tick in the A-B margin, however, is that it has filled some large gaps in its beer portfolio in the country through the deal. As another analyst pointed out, where A-B is weak - namely in on-premise, high-image imports in coastal areas - is where InBev USA has been making hay.
What the future holds for the bunk-up, meanwhile, is intriguing. With separate sources close to the situation telling just-drinks last week that neither InBev or Anheuser-Busch consider themselves direct competition around the world - both brewers view SABMiller with that accolade, apparently - could we be witnessing the birth of a real global beer titan?
For further analysis on this, click here. Just to remind you, our wine harvest reports are still going, with the latest one looking at the Loire, Alsace and Champagne. And there’s plenty more where that came from.
Until next time...
Olly Wehring, Managing Editor
The announcement late last night that Anheuser-Busch is to be InBev’s exclusive distributor in the US looks like a great deal for the Europe-based brewer.
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