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India proves tempting prize for international brewers [MEM] Major brewing groups are clamouring to get into India, which, by dint of its young population, expanding economy and rising personal disposable income offers huge growth potential. International groups have already made substantial inroads by partnering with local companies, writes Tom Joyce of Euromonitor International, and more such tie-ups are imminent. Related Stories
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Who drinks malt whisky? What challenges are faced by whisky brands trying to communicate with a marketing-literate audience? Dean Best, News Editor Web: www.just-drinks.com |
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