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Pernod undaunted by Ballantine’s challenge [MEM] Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best. Related Stories
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Make your research budget go even further and receive between one and thirty company profiles for free when you buy ANY research study from just-drinks before 2007... Dean Best, News Editor Web: www.just-drinks.com |
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