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Pernod undaunted by Ballantine’s challenge [MEM] Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best. Related Stories
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PREMIUM BRANDS DESERVE PREMIUM GLASSWARE RASTAL glass design and our decoration technologies strengthen your brand profile and secure you a unique, unmistakable brand presentation. Brau Beviale, Nuremberg: Stand 1-204
Grow your business at the global whisky summit – World Whiskies Conference, 18-19 April 2007, Edinburgh. Mark your diary; see programme and presenters, and enjoy 'early bird' delegate pricing here. Bottled Water, Fruit Juice and Cordials - Ireland Intelligence set - Company profiles for the major 30 drinks companies - 2006 1st edition Functional drinks, Soft drinks & Juices: Global industry guides Olly's Blog: Latest 3 entries
Looking for ways to improve the effectiveness and efficiency of your field workers? O4's innovative systems are helping leading beverage companies around the world optimise their field force, reduce costs and grow revenue. Dean Best, News Editor Web: www.just-drinks.com |
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