November 1, 2006
Dean Best, News Editor

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Pernod undaunted by Ballantine’s challenge [MEM]

Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best.

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Dean Best, News Editor

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Email: editor@just-drinks.com

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