October 13, 2006
Dean Best, News Editor

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CBC - If you ask me... 42 Below [MEM]

While the hip vodka brand 42 Below has made quite a splash in the premium vodka market, it is the brand’s growth potential in this vibrant category that tempted Bacardi to part with US$91m, and few observers think the company has taken a major risk in doing so. Chris Brook-Carter runs his eye over Bacardi’s latest acquisition.

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Dean Best, News Editor

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Email: editor@just-drinks.com

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