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The Losh Cause – South Africa needs stronger brands [MEM] As they gather in London for their annual tasting, Cape wine producers have two rather unpalatable facts to contemplate – falling sales in the UK and the country’s failure to build its presence in the GBP5-plus category. Chris Losh believes the absence of strong power brands lies at the root of both problems. Related Stories
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Discover more about the global wine and spirits industry with Datamonitor's special offer research bundle: buy one get one free! Spirits: Global industry guide PLUS Wine: Global industry guide Argentina wine industry review Southern Hemisphere grape supply and wine production – forecasts to 2010 (2006 edition) Olly's Blog: Latest 3 entries
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